Anthemic, upbeat and building with a warm, fuzzy glow. Imagine filtered sunlight, waves of grain, millennials crafting quilts or whatever markers of artisanal, organic, sustainable, authentic, empowering messaging is on your docket today. @:16 drums come in, followed by yearning vocals/violin-driven lead- making it one giant, feathered bass drum short of bombastic. Second half starts with flittering acoustic guitars and floaty vocal pads, than surges forward @1:00 slowly gathering momentum until the flags are waving, the elderly couples are hugging, the grandchildren are laughing and the ad creatives are sobbing silently on the inside.